GIFT CARDS open your doors to new customers! LOYALTY CARDS keep your very best customer coming back for more! Having your customer see your logo every time they open their wallet is priceless advertising your business can not afford to be without.
GIFT CARDS are not just for the holiday season any more. In fact, the number one reason people cite for buying a card is for a birthday…a year-round opportunity for increased profits. Gift cards increase your profit in three specific ways:
• Original pre-sell adding to your daily cash flow
• “Breakage Rate” around 18% meaning this amount is never redeemed (escheatment processes are subject to applicable state laws)
• According to the National Retail Federation (NRF), 51% of consumers who use a gift card spend MORE than the card’s initial value
LOYALTY CARDS increase average purchase and visit frequency by over 25% and help you set your business apart from your competitors.
With the Merchant Services Department BOTH gift and loyalty programs can be loaded onto one card. Full data base options are available at no extra charge to fully utilize this marketing and promotional tool. These programs can run in tandem on your credit card processing terminal, integrated into your cash register software or accessed through our web-based virtual terminal.
